We create fundraising videos that showcase your organization's impact through interviews with beneficiaries, staff, and supporters. These videos work for galas, capital campaigns, and donor outreach.

How we approach fundraising video production

When nonprofits reach out to us, we start by learning about the organization and what they want to raise money for. We need to understand the timeline for the fundraising event and what the goals are. Then we start thinking about who's affected by the work, what we can show realistically, what locations we can access, and what will make the most effective pitch to the specific audience attending the event.

The important thing we think about early is what happens after the event. Foundations don't have unlimited funds, so we plan ways to get more than just one-time use from the production. If we're getting B-roll footage at a location, we make sure to capture it in ways that can be used later for website content or future fundraising efforts. We can bring a photographer along to get stills while we're shooting video. The interview transcripts become content for press releases and blog posts that extend the campaign's reach.

Our fundraising campaign videos typically include interviews with people affected by your work, current and potential members talking about the organization's importance, and B-roll footage that shows the actual impact. We edit this content for maximum emotional impact and deliver it in multiple formats depending on where you plan to use it. Some clients need short versions for social media, longer versions for the actual fundraising event, and medium-length versions for ongoing donor communications.

The production process includes pre-production planning to identify the best stories and locations, filming interviews and B-roll footage with professional equipment, and post-production editing that creates compelling narratives. We handle everything from initial concept development through final delivery of the fundraising videos in the formats you need.