A Sandpiper Media Group brandMade in Seattle since 2019.
Case Studies and Testimonial Videos

Case Studies and Testimonial Videos

Customer testimonials and case study films. We come to your customers, run the interview, and hand back several cuts from the same shoot. A version for each kind of buyer you're trying to reach.

Who this is for

These videos work at a specific point in the buying process. The viewer already knows they need your kind of service. They're past the awareness stage and picking between providers. A real customer talking about a real result lands differently than a company talking about itself.

Customer testimonial interview with Prelim and Seattle Bank
Prelim and Seattle Bank. We sat down with the customer at their office and ran the interview in their conference room.

We've made these for SaaS companies introducing new buyers to a product their current customers already like, for banks and financial platforms where the whole decision comes down to trust, and for industrial and logistics clients whose buyers want to hear from a peer before they sign anything. The deliverable changes shape depending on who's watching. The idea behind it doesn't.

If your sales team keeps answering the same objection every quarter, the right customer answering it on camera is a piece of content that pays for itself.

How an interview day runs

Before the shoot, we talk through who's watching and what they need to hear. A finance buyer wants the numbers. An operator wants to know how the day-to-day got better. A new buyer wants to know they won't be the first one taking the risk. We write the questions to pull each of those answers out of one conversation.

Prelim and Signature Bank of Georgia. Two customer voices, a small lighting kit, and B-roll around the office to turn the interview into a complete story.

On the day, we travel to the customer. Small crew, portable lighting, wireless audio, two camera angles. The interview runs like a conversation, not a script. We let the customer talk in their own words, then cover B-roll of whatever the product or service does once we're done sitting down. That B-roll is what turns a talking head into a story.

Most interviews run twenty to thirty minutes after an hour or so of gear setup. We walk away with enough to build a sixty-second cut, a longer case study film, and a handful of social pulls, all from the same sit-down.

Multiple edits from one interview

One shoot, several cuts. You get a short testimonial version (sixty to ninety seconds for ads, sales emails, and the homepage), a longer case study film (three to six minutes for the site and sales calls), and a set of vertical and square pulls for social. Each one is shaped for a different audience.

Element Logic and Helly Hansen. The same production became multiple edits aimed at different buyer questions, from the full case study to shorter sales cuts.

One day of footage should cover every stage of your sales process. We cut the same interview a few different ways so the numbers buyer, the operator, and the first-time buyer each get the version that works for them.

Standard operating principle, every testimonial shoot

What you get on every testimonial shoot

Burned-in captions, a separate caption file, full transcripts for press releases and sales enablement, and two rounds of revisions on every cut. The raw footage and the copyright stay with you.

Got a video project?

Tell us about your customer and the buyer you want to reach. We'll come back with a plan for the shoot.