
Element Logic Helly Hansen Case Study
This video dives into the problem Helly Hansen solved with the installation of an AutoStore system by Element Logic.

Customer testimonials and case study films. We come to your customers, run the interview, and hand back several cuts from the same shoot. A version for each kind of buyer you're trying to reach.
These videos work at a specific point in the buying process. The viewer already knows they need your kind of service. They're past the awareness stage and picking between providers. A real customer talking about a real result lands differently than a company talking about itself.

We've made these for SaaS companies introducing new buyers to a product their current customers already like, for banks and financial platforms where the whole decision comes down to trust, and for industrial and logistics clients whose buyers want to hear from a peer before they sign anything. The deliverable changes shape depending on who's watching. The idea behind it doesn't.
If your sales team keeps answering the same objection every quarter, the right customer answering it on camera is a piece of content that pays for itself.
Before the shoot, we talk through who's watching and what they need to hear. A finance buyer wants the numbers. An operator wants to know how the day-to-day got better. A new buyer wants to know they won't be the first one taking the risk. We write the questions to pull each of those answers out of one conversation.
On the day, we travel to the customer. Small crew, portable lighting, wireless audio, two camera angles. The interview runs like a conversation, not a script. We let the customer talk in their own words, then cover B-roll of whatever the product or service does once we're done sitting down. That B-roll is what turns a talking head into a story.
Most interviews run twenty to thirty minutes after an hour or so of gear setup. We walk away with enough to build a sixty-second cut, a longer case study film, and a handful of social pulls, all from the same sit-down.
One shoot, several cuts. You get a short testimonial version (sixty to ninety seconds for ads, sales emails, and the homepage), a longer case study film (three to six minutes for the site and sales calls), and a set of vertical and square pulls for social. Each one is shaped for a different audience.
One day of footage should cover every stage of your sales process. We cut the same interview a few different ways so the numbers buyer, the operator, and the first-time buyer each get the version that works for them.
Burned-in captions, a separate caption file, full transcripts for press releases and sales enablement, and two rounds of revisions on every cut. The raw footage and the copyright stay with you.
Tell us about your customer and the buyer you want to reach. We'll come back with a plan for the shoot.