A Sandpiper Media Group brandMade in Seattle since 2019.
Fundraising and Promo Videos

Fundraising and Promo Videos

Short-form video for fundraisers, donor appeals, and campaigns. We tell the story behind the work so the right people give, sign up, or pay attention.

UConn ANCHOR 2025
University of Connecticut

UConn ANCHOR 2025

Event coverage of the ANCHOR program launch at UConn Avery Point, a workforce development initiative funded through General Dynamics Electric Boat.

Thinkie Unboxing & Setup
Thinkie

Thinkie Unboxing & Setup

An unboxing and setup walkthrough for the Thinkie brain training sensor, showing new users how to get started with the device and app.

Who this is for

Promos are for organizations that need to move someone to action. A nonprofit running a campaign. A foundation announcing a new initiative. A community college pulling together an emergency fund before the term starts. A business making a case to a market that doesn't know it needs the product yet.

Lake Washington Institute of Technology Emergency Fund. We sat with current students and shot B-roll across campus to show what the fund covers.

These are different from testimonials. With a testimonial, the customer is the voice. With a promo, the organization is telling the story, with beneficiaries and staff and supporters layered in to make it real. The shape changes depending on what you're raising money for, but the job is the same. Get the right person to act before the deadline.

We've made fundraising videos for community colleges, scholarship campaigns, capital projects, donor stewardship pieces, and brand promos for businesses launching something new. If the goal of the video is to move someone from watching to doing, this is the video to do.

How we approach a promo

We start by figuring out who's giving, what they care about, and what we need to show them to move the needle. Sometimes that's a beneficiary talking on camera. Sometimes it's a program in motion, with B-roll that makes the impact tangible. Usually it's both, layered together.

Washington Wild and the Washington Brewshed Alliance. A feature promo built from brewer interviews, bottle-shop voices, and field footage about protecting clean water.

Then we plan the shoot. Locations, interviewees, a B-roll list, and a tentative structure for the cut. We try to get more than one use out of every production day. If we're already at a campus or a venue, we'll capture content for the website, for next year's campaign, and for social in the same trip. A photographer can come along for stills if you need them.

Pre-production calls are short and direct. We come back with a question list for each interview, a shot list for the day, and a rough run-of-show so the people you're asking to be on camera know what they're walking into.

Multiple cuts for multiple channels

One shoot, several deliverables. A long-form version for the gala or the campaign launch (two to four minutes), a shorter cut for ads and email (sixty to ninety seconds), and a set of vertical and square pulls for Reels, TikTok, and Stories. Each one is built for where it will run.

LWTech Alumni 2024. One trip to campus produced the gala video, social cuts, and stills for the donor packet.

A foundation doesn't have unlimited funds. We plan the shoot so the same day of footage covers the event, the social campaign, and next year's outreach.

Standard operating principle, every promo shoot

What you get on every promo shoot

Burned-in captions, a separate caption file, full transcripts for press releases and donor updates, and two rounds of revisions on every cut. The raw footage and the copyright stay with you.

Plan your campaign

Tell us your dates and what you're raising money for. We'll come back with a plan for the shoot.