
Protecting Water with Great Beer & Washington Brewshed® Alliance
Washington Wild wanted to create a feature video about the Washington Brewshed Alliance, a coalition of over 90 brewers to protect WA watersheds

Short-form video for fundraisers, donor appeals, and campaigns. We tell the story behind the work so the right people give, sign up, or pay attention.
Promos are for organizations that need to move someone to action. A nonprofit running a campaign. A foundation announcing a new initiative. A community college pulling together an emergency fund before the term starts. A business making a case to a market that doesn't know it needs the product yet.
These are different from testimonials. With a testimonial, the customer is the voice. With a promo, the organization is telling the story, with beneficiaries and staff and supporters layered in to make it real. The shape changes depending on what you're raising money for, but the job is the same. Get the right person to act before the deadline.
We've made fundraising videos for community colleges, scholarship campaigns, capital projects, donor stewardship pieces, and brand promos for businesses launching something new. If the goal of the video is to move someone from watching to doing, this is the video to do.
We start by figuring out who's giving, what they care about, and what we need to show them to move the needle. Sometimes that's a beneficiary talking on camera. Sometimes it's a program in motion, with B-roll that makes the impact tangible. Usually it's both, layered together.
Then we plan the shoot. Locations, interviewees, a B-roll list, and a tentative structure for the cut. We try to get more than one use out of every production day. If we're already at a campus or a venue, we'll capture content for the website, for next year's campaign, and for social in the same trip. A photographer can come along for stills if you need them.
Pre-production calls are short and direct. We come back with a question list for each interview, a shot list for the day, and a rough run-of-show so the people you're asking to be on camera know what they're walking into.
One shoot, several deliverables. A long-form version for the gala or the campaign launch (two to four minutes), a shorter cut for ads and email (sixty to ninety seconds), and a set of vertical and square pulls for Reels, TikTok, and Stories. Each one is built for where it will run.
A foundation doesn't have unlimited funds. We plan the shoot so the same day of footage covers the event, the social campaign, and next year's outreach.
Burned-in captions, a separate caption file, full transcripts for press releases and donor updates, and two rounds of revisions on every cut. The raw footage and the copyright stay with you.
Tell us your dates and what you're raising money for. We'll come back with a plan for the shoot.