The Production Designer is responsible for creating the overall look and feel of the video. They are responsible for designing and creating sets, costumes, and props that bring the story and characters to life. The production designer works closely with the director to ensure that the look and feel of the video match the creative vision for the project. They will consider factors such as the setting, time period, mood, and tone when designing sets and costumes, and will also ensure that the design is feasible and realistic for the production budget and schedule.