Local SEO, Google advertising, and review management services with ROI tracking
We provide three core lead generation services for local businesses: search engine optimization that helps customers find you organically, Google advertising campaigns that target high-intent searches, and systematic review collection that builds trust and improves rankings. All services include tracking systems to measure return on investment from day one.
Local SEO
Local search optimization that helps customers find your business
We optimize your website and online presence so you appear in search results when potential customers look for your services in your area. Local SEO focuses on the specific searches that drive phone calls and appointments for location-based businesses.
Local SEO works by helping search engines understand exactly what services you provide and where you operate. We implement the technical elements that Google uses to determine which businesses to show for location-specific searches, then create content that matches how your customers search when they need your services.
The process starts with optimizing your Google My Business profile and ensuring your business information appears consistently across online directories and review platforms. We then develop location-specific content for your website that targets the combinations of services and locations your customers search for. This might include creating separate pages for different service areas or writing content that incorporates the specific language customers use when describing their problems.
We also focus on content strategy that matches search intent. When someone searches for "emergency plumber Seattle," they have immediate needs and want to find a local provider quickly. We optimize your content to appear for these high-intent searches while also targeting longer-term searches from customers who are researching options before making decisions. This comprehensive approach helps you capture leads at different stages of the buying process. We implement conversion tracking and analytics to measure which optimizations generate the most qualified leads for your business.
Online Advertising
Google Ads management with geographic and service-specific targeting
We create and manage Google advertising campaigns that target customers searching for your services in your area. Our campaigns focus on high-intent searches where people need immediate help or are ready to hire a service provider.
Our Google Ads strategy focuses on capturing customers at the moment they're searching for your services. We target location-specific searches where potential customers include both their problem and their location, like "roof repair Bellevue" or "emergency electrician Seattle." These searches indicate immediate need and high likelihood of conversion.
We handle keyword research to identify the search terms your customers use, create ad copy that speaks directly to their needs, and set up geographic targeting that focuses your budget on your actual service areas. Campaign management includes ongoing optimization of bids, ad copy testing, and budget allocation to maximize the number of qualified leads you receive within your advertising budget.
The goal is generating measurable business results through call tracking, form submissions, and other conversion metrics. We provide regular reporting on campaign performance and make data-driven adjustments to improve results over time. This approach works particularly well for service businesses competing against aggregator sites like Angie's List, where direct advertising can bypass these platforms and connect you directly with customers. We also offer lower-commitment entry points like Google Guaranteed setup and advertising audits to help you evaluate our approach before larger campaign investments.
Review & Reputation Management
Systematic review collection using professional business cards with QR codes
Most businesses lose potential reviews because asking customers for feedback feels awkward or requires customers to remember to leave reviews later. We solve this by creating business cards with QR codes that link directly to your review page, making review requests feel like a natural part of your professional follow-up rather than an uncomfortable ask.
When potential customers search for services on Google, the businesses that appear at the top of the map results have one thing in common: they consistently collect reviews. Google's local search algorithm heavily weights recent reviews and total review counts when determining which businesses to show first. This creates a significant competitive advantage for businesses with systematic review collection over those relying on occasional random reviews.
The business impact extends beyond search rankings. Potential customers evaluate service providers by comparing review counts and reading recent feedback before making hiring decisions. A business with 50 recent reviews will almost always win over a competitor with 8 reviews from two years ago, even if the older business provides better service. The perception of popularity and current activity matters enormously in customer decision-making.
Our review consolidation takes ratings and testimonials scattered across Google, Yelp, and other platforms and showcases them prominently on your website where potential customers will see them during their research process. This strategic placement ensures your positive feedback influences hiring decisions rather than remaining buried on various review platforms where prospects might not find them. We can automatically display new reviews on your website, turning each review into fresh marketing content.
We also monitor your online reputation across platforms, help you respond professionally to negative feedback, and track review trends that might indicate operational improvements. This comprehensive approach creates the compound effect where excellent customer service generates more reviews, which improves search visibility, which brings more customers who can become additional reviewers. We provide analytics showing how review collection impacts your search rankings and lead generation over time.