Startups need to establish credibility quickly, whether you're talking to potential customers, investors, or partners. You might have a great product or service, but without the right video content to explain what you do and prove that it works, it's hard to build trust with people who don't know you yet.
Video types for startups
We work with startups on a few core video types, each designed to solve a specific growth problem:
Investor pitch videos — A 2 to 3 minute video that explains your product, market, and traction in a format investors can watch before or after a meeting. These supplement your pitch deck and give investors something to share internally with partners who weren't in the room.
Product launch videos — When you're ready to go to market, a launch video gives you a centerpiece asset for your website, Product Hunt listing, social announcements, and press outreach. We build these to explain the problem you're solving and demonstrate the product in action.
Customer testimonials — Even one credible customer testimonial on your website changes how prospects perceive your company. We interview your early customers and produce testimonials that highlight specific results rather than generic praise.
Product demos — Walkthrough videos that show your product working. These reduce friction in self-serve funnels and give your sales team something to send prospects after a first call.
Brand overview content — A business overview video that works for websites, presentations, and marketing campaigns. These establish who you are and what you stand for.
Built for startup budgets
Since many startups are bootstrapping their marketing efforts, we focus on creating content that serves multiple purposes. The same interview might become a testimonial for your website, a case study for investors, and social media content. One shoot day can produce multiple deliverables.
Our video production studio is located inside SURF Incubator in Seattle, so we work with startups regularly and understand the budget constraints and timeline pressures you're dealing with. We offer flexible pricing for startups and can scale our services as your company grows. Whether you need professional headshots, a simple explainer video, or comprehensive marketing content, we can help you look established even when you're just getting started.
